Last Week Post 3

· Pick one other concept in the book that you feel needs further discussion? (You can choose from ANY chapter in the book).

I think that table 9.1 in chapter 9 would be interesting to take a deeper look at. I especially liked the break down of attitudes into their three dimensions. I would have never thought about attitudes playing three distinct roles and they are: Cognitive dimension, affective dimension, and behavioral dimension. Cognitive is what someone knows about a topic. Affective is how someone feels about a topic, and behavioral is what an individual tends to do about a topic.

These three dimensions are of vital importance when a speaker is trying to persuade an audience. A speaker truly needs to know their audience too, because the dimensions will constantly change just as the audience will change.